Mention “ice cream” around here and you’ve got everyone’s attention. I’m pretty sure I could whisper “ice cream” behind a closed door, and the girls would come banging down the door to know where it is. We enjoy walking across to a local ice cream stand for a treat on a summer night. And of course, any ice cream deal is sure to catch our attention… like the Canada Screams for Ice Cream event coming up at a Sobeys near you on Saturday, June 24th.
Canada Screams for Ice Cream is a special fundraising event hosted by Sobeys (a proud Canadian company) to celebrate Canada’s 150th birthday. Just drop by your local Safeway, IGA or Sobeys in Western Canada to make a $2 donation for a tasty ice cream treat. (For that price, even Pearl can have her own ice cream treat!)
All funds raised will help provide healthy meals and snacks for more than 100 local youth-based charities across Western Canada. Sobeys Inc. will match donations raised on June 24, to a total of $100,000.
Besides the chance to enjoy some tasty treats while supporting our communities, this event is a great way to talk to our kids about giving. My girls are actually very generous when they’ve seen people in need around them. They love counting their toonies and loonies (and can often be talked into some extra chores in exchange for a shiny toonie or loonie). They understand what a toonie is, so this is a very concrete way to show them that when we all give a little bit, we can make a big difference for those around us.
Canada Screams for Ice Cream will be more than a one-day event. It’s also the launch of Sobeys Kids Paying-it-Forward program, which will provide 150 kids from participating charities each with a $500 gift card to donate to a community group that has helped their family, friends or neighbours. Again, I’ve seen how generous kids can be and I think it’s awesome to get them involved in helping their communities.
Through the Kids Paying-It-Forward program, $75,000 will be donated, allowing Sobeys Inc. to help Canadian charities shape future leaders and continue its long-standing commitment to community giving. Sobeys will be partnering with 100 local charities for these fundraising initiatives. Here in Vancouver and the lower Mainland, funds raised will be going to Boys & Girls Clubs.
“Sobeys Inc. has deep roots in Western Canada, and we can’t think of a better way to celebrate our country’s 150th birthday than with a fun ice cream event for our customers that will directly benefit the communities we proudly serve. We also have a unique opportunity to invest in future generations through the Kids Paying-It-Forward program and empower local youth who are passionate about making better food possible.” ~ Renée Hopfner, Director, Community Investment, Sobeys Inc.
So call your friends, call your neighbours, and head on down to your favourite grocery store on Saturday, June 24th for some tasty treats! For more details about the event, drop by the Treat Your Community website.
I received compensation for this post; all opinions expressed are my own.